Pay Per Click

Web Design

The aim of SB Marketing’s Pay Per Click (PPC) campaign is to strategically target the keywords that will be the most beneficial to your business. Based on research of your website and keywords, we will assess and formulate a cost-effective PPC campaign that fits with your business’ marketing goals.

A PPC campaign can be advantageous in many aspects. It allows you to have full control over your advertising copy and keyword targeting and it can provide noticeable results a lot quicker than link building. However, the “instant” increase in PPC web traffic might not last as long as you want it to, and that is why “organic” search engine optimization is key.

In previous years, this marketing technique proved to be extremely useful and cost effective for many companies, but recently PPC has become intensely competitive and saturated throughout the various search engines. As a result, your budget dollars will disappear a lot faster.

While we can do PPC campaign as an individual service, would strongly recommend doing it in conjunction with an SEO “organic” campaign to give you more of a lasting result. This will also generate better brand awareness and ultimately give you a greater return on investment with a higher number of average visitors. A well planned campaign (PPC and SEO) could be the push that takes your company to the next level.