As a small business owner, you know how important it is to connect with potential customers in your local area. With so many advertising options available, it can be hard to know where to start. That’s where Google Local Services Ads come in. This blog post will explain what Local Services Ads are and how they can benefit your business.
What are Google Local Services Ads?
Local Services Ads (LSAs) are a type of paid advertising offered by Google. They are designed to help local service businesses connect with customers searching for services like yours in their area. Your ads will show up at the top of Google search results when someone searches for a service that your business offers, making it more likely that they’ll see your ad and contact you.
Why Local Services Ads are Good for Your Business
There are several benefits to using Google Local Services Ads for your business. Here are a few of the most important ones:
Increased Leads:
One of the most significant advantages of Local Services Ads is that they can help increase the number of leads your business receives. When your ad appears at the top of Google search results, it’s more likely that people will see it and contact you.
Top of the Search Results:
Local Services Ads are placed at the top of all other types of results, including organic search results and other ads. This means that your ad is more likely to be seen by potential customers.
Google Guarantee Badge:
When you sign up for Local Services Ads, you’ll receive a Google Guarantee Badge. This badge helps to earn customer trust, as it indicates that Google has vetted your business and that they stand behind your service.
Pay Only When Your Ads Work:
With Local Services Ads, you only pay when a customer contacts you directly through the ad. With the added benefit of being able to request a refund for leads that are irrelevant to your business
Manage Your Ads with Ease:
With the Local Services Ads Dashboard, you can easily manage your ads and track their performance. You can see how many leads you’ve received and how much you’ve spent on advertising.
Highlight Your Positive Reviews & Ratings
One of the best things about Local Services Ads is that they feature positive customer reviews and ratings. This can attract new leads, as potential customers will see that other people have had a positive experience with your business. To get the most out of your Local Services Ads, ask your satisfied customers to leave a review, which will help you build a positive reputation in your local area.
Getting Started with Local Services Ads: Do it Yourself or Hire a Professional?
Now that you know the benefits of using Local Services Ads for your business, you may wonder how to get started. There are a few different ways to approach Local Services Ads, including doing it yourself or hiring a professional.
Doing it Yourself
If you’re comfortable with online advertising and have experience with Google Ads, you can set up and manage Local Services Ads on your own. You’ll need to create a Google account and sign up for Local Services Ads to get started. Then, you’ll need to develop and optimize your ad, set your budget, and track your performance.
Hiring a Professional
Another option is to hire a professional to set up and manage your Local Services Ads. This can be a good choice if you’re uncomfortable with online advertising or don’t have the time to manage your ads yourself. When hiring a professional, look for someone experienced with Local Services Ads and with a good track record of helping businesses increase leads and visibility.
*While it’s possible to set up and manage Local Services Ads on your own, it’s also a good idea to consider hiring a professional. A professional will have the experience and knowledge to help you get the most out of your ad budget, from creating and optimizing your ad to setting your budget and tracking your performance.
Conclusion
If you’re a small business owner looking to increase your visibility and connect with more customers, Google Local Services Ads are definitely worth considering. They can help you increase leads and get your business in front of people searching for services like yours in your area. Plus, you only pay when a customer contacts you directly, saving money on clicks that don’t lead to business. The Google Guarantee Badge is just the cherry on top, showing potential customers that you are a trustworthy and verified business.
But, here’s the thing: setting up and managing Local Services Ads can be tricky, especially if you’re not super comfortable with online advertising or have limited time to devote to it. If you need help getting started,
contact us, we have the experience and knowledge to help you get the most out of your ads, from creating and optimizing your ad to setting your budget and tracking your performance. Plus, we will save you time and hassle, allowing you to focus on running your business. If you want to make the most out of Local Service Ads,
schedule a discovery call with us today.
