As a Shopify store owner, you’ve likely bought your share of products online. Have you ever found yourself researching products, and when comparing your options, you weren’t in love with one product page over the other?
Maybe the product pages were cluttered and confusing. The images were low-quality, and the descriptions were boring.
This is a common experience for online shoppers and it’s one that you can avoid by optimizing your Shopify product pages.
Product page optimization is improving your Shopify product pages to increase conversions. The tips we’ll cover in this blog post will make your product pages more informative, engaging, and persuasive.
Why Optimize Product Pages?
Product pages are the most important pages on your Shopify store. In many cases, they are the first thing potential customers see and the last thing they see before making their final purchasing decision. To increase your Shopify conversions, you need to optimize your product pages.
Optimizing your Shopify product pages can lead to several benefits, including:
- Increased conversions: Proper product page optimization can help you increase your conversion rate by giving potential customers the information they need when they need it.
- Improved SEO: Using the right keywords and phrases in your product titles, descriptions, and images will boost your SEO performance.
- Better customer experience: By making it easier for customers to find the information they need, you’ll have better customer satisfaction and loyalty.
You need to optimize your product pages to increase your Shopify conversions, improve your SEO, and provide a better customer experience.
Shopify Optimization Tips
Now that you understand the advantages of optimizing your Shopify product pages let’s dive into practical tips that you can implement to enhance your Shopify product pages and drive more sales.
These tips have been derived from the expertise of our Shopify professionals and are designed to assist you in creating product pages that are not only informative but also captivating and compelling.
1. Optimize product titles
The title of your products is one of the most important factors when customers decide to visit your product page. An optimized title will also help your page appear higher in the search results and make the page more appealing to searchers.
Here are some tips for optimizing your product titles:
- Use relevant keywords. Do your keyword research and choose keywords with consistent search volume and lower SEO difficulty, especially if you’re a smaller brand.
- Keep your titles short and concise. Product titles should be no more than 70 characters long. This is because longer titles will be truncated in search results.
- Use hyphens to separate words. Hyphens help to make your product titles more readable and scannable.
- Use capital letters for the first letter of each word. This will make your product titles stand out and look more professional.
- Avoid using special characters. Special characters, such as exclamation points and question marks, can make your product titles look spammy.
Following these tips can optimize your product titles and improve your chances of getting more clicks and sales.
Here are some examples of well-optimized product titles:
- Women’s Black Dress – Short Sleeve – V-Neck – Casual – Summer Dress
- Men’s Blue T-Shirt – Short Sleeve – Crew Neck – Cotton – Casual
- Kids’ Green Sneakers – Lace-Up – Durable – Comfortable
These product titles are all relevant, short, and concise and use hyphens to separate words and make them easy to scan. As a result, these product titles are more likely to be clicked on by potential customers who know what they are looking for.
2. Write Unique Descriptions
Product descriptions are another thing customers are looking for before deciding to purchase from your website. An effective product description will provide potential customers with all the information they seek without going elsewhere. You want to keep them on your page as long as possible.
Another reason unique product descriptions are important is to avoid duplicate product descriptions from the manufacturer. Duplicate product descriptions can hurt your SEO and make it more difficult for your products to appear in search results because you compete with everyone else using that description.
Here are some tips for writing unique product descriptions:
- Start with a strong introduction. Your product description should start with a strong introduction that will grab the reader’s attention. This could be a question, a statement of benefit, or a description of the product’s features.
- Highlight the product’s benefits. What are the benefits of your product? How will it improve the reader’s life? Be sure to highlight these benefits in your product description.
- Use clear and concise language. Your product description should be easy to read and understand. Avoid using jargon or technical terms.
- Be informative. Your product description should give users everything they need to purchase, including the product’s features, benefits, and price.
- Use keywords. When writing your product description, use relevant keywords that potential customers are likely to search for. This will help your product show up higher in search results.
- Proofread your work. Before you publish your product description, be sure to proofread it for errors. Typos and grammatical errors can make your product look unprofessional and damage credibility.
By following these tips, you can write unique product descriptions that will help you sell more products and avoid duplicate product descriptions from the manufacturer.
Here are some examples of well-written product descriptions:
- “This comfortable and stylish dress is perfect for any occasion. It’s made from high-quality fabric and features a flattering fit. It’s also machine-washable, making it easy to care for.”
- “This durable and reliable laptop is perfect for students, professionals, and anyone who needs a powerful computer. It features a fast processor, plenty of storage, and a long-lasting battery. It also comes with a free one-year warranty.”
- “This delicious and nutritious smoothie is the perfect way to start your day. It’s made with fresh fruits, vegetables, and yogurt and packed with protein and fiber. It’s also low in sugar and calories.”
These product descriptions are all informative, clear, and concise. They also use keywords that potential customers are likely to search for.
Here are some additional things to remember when writing your product descriptions:
- Use your own words. Avoid copying and pasting the text from the manufacturer. This will help you avoid duplicate content issues and make your product descriptions more original and engaging.
- Personalize your descriptions. Tailor your product descriptions to your target audience to connect with them personally and convince them you’re the right store to purchase from.
By following these tips, you can write unique product descriptions that will help you sell more products and avoid duplicate product descriptions from the manufacturer.
3. Use High-Quality Images
Images are one of your most powerful tools to help your website visitors to visualize your products.
A study by etailInsights found that
75% of shoppers rely on product images to purchase. This means the images you use on your Shopify product pages are critical to your success.
Here are some tips for using high-quality images to increase the likelihood of a purchase:
- Use clear and concise images. Your images should be clear and easy to see. Avoid using blurry or pixelated images.
- Use high-resolution images. Your images should look good on all devices but not so large that they take forever to load.
- Use relevant images. Your images should be relevant to your products. Avoid using images that are not related to your products.
- Use descriptive image titles. Your image titles should be descriptive so potential customers can easily find the images they seek.
- Use alt text. Alt text is important for visually impaired people and bots. It provides a text description of the photo or graphic.
Remember these tips when using images on your Shopify product pages:
- Use various images. Don’t just use one or two images for each product. Use various images to show your products from different angles and in different situations.
- Use images that tell a story. Your images should tell a story about your products. This will help potential customers connect with your products more emotionally.
- Use visually appealing images. Your images should be visually appealing. This will help potential customers stop scrolling and closely examine your products.
Following these tips, you can use images to create a more engaging and persuasive Shopify product page.
4. Include Product Videos
Videos are an engaging way to showcase what your product is all about and can be a key differentiating factor compared to other stores the user is looking at.
Here are some tips for including product videos on your Shopify product pages:
- Use high-quality videos. You don’t need Hollywood production value but maintain quality in your video production. Avoid using blurry or pixelated videos.
- Use relevant videos. Your videos should be relevant to your products. Avoid using videos that are not related to your products.
- Use engaging videos. Your videos should be engaging and interesting. This will help potential customers watch the entire video and learn more about your product.
- Use product videos to tell a story. Your videos should tell a story about your product. This will help potential customers connect with your product more emotionally.
- Use product videos to answer questions. Your videos should answer questions that potential customers may have about your product.
Keep this advice in mind when creating product videos:
- Use a variety of videos. Don’t just use one or two videos for each product. Use a variety of videos to show your products from different angles and in different situations.
- Use visually appealing videos. Your videos should be visually appealing. This will help potential customers stop scrolling and closely examine your products.
- Use videos that are easy to share. Ensure your videos are easy to share across social media platforms.
Following these tips, you can use product videos to create a more informative and interactive Shopify product page.
5. Incorporate User-Generated Content (UGC)
User-generated content (UGC) can help make your pages more unique and engaging and build your store’s trust and credibility.
There are many different types of UGC that you can use on your Shopify product pages, including:
- Product reviews or testimonials from actual customers
- Social media posts quoting a customer
- Photos or videos of a customer using your product
- Blog posts about your product
- Q&A forum comments from customers who have a question about your product
Here are some tips for incorporating UGC on your Shopify product pages:
- Ask for reviews and testimonials. Asking your customers for reviews and testimonials is essential to ecommerce success. Make sure you are proactive, and it’s easy for customers to do.
- Feature reviews and testimonials prominently. Place reviews and testimonials on your product pages, email marketing, and social media pages.
- Use high-quality images and videos. When featuring reviews and testimonials, use high-quality images and videos of your customers.
- Respond to reviews and testimonials. When customers take the time to leave a review or testimonial, be sure to respond to them. This will show them you appreciate their feedback and are committed to providing a great customer experience.
- Be authentic. Only feature reviews and testimonials that are authentic and genuine. Don’t try to fake it.
- Be selective. Not all reviews and testimonials will meet the quality people are looking for. Be selective about which ones you feature on your product pages.
- Be timely. Don’t put your reviews and testimonials too far down the page. It’s one of the first things many customers look for before making a purchase.
Here are some additional things to remember when incorporating UGC on your Shopify product pages:
- Be open to all types of feedback. Not all feedback will be positive, but it is all valuable. Be open to hearing what your customers say, even if it’s hard to hear.
- Use UGC to improve your products. Use the feedback you get from customers to enhance your products. This will show them you are listening and committed to providing the best possible experience.
- Use UGC to build relationships with customers. UGC is a great way to build relationships with customers. They are more likely to buy when you respond to their feedback and show that you appreciate their business.
Following these tips, you can use UGC to add a human touch to your Shopify product pages and make them more relatable to potential customers.
6. Highlight Unique Selling Points
Every product has something unique, a feature, a benefit, or a value proposition. Whatever it is, it’s important to highlight your unique selling points (USPs) on your Shopify product pages.
There are a few ways to highlight your USPs on your Shopify product pages:
- Use clear and concise language. When you’re describing your USPs, be clear and concise. Don’t use jargon or technical language that potential customers may not understand.
- Use strong visuals. Visuals are a great way to highlight your USPs.
- Use testimonials. Testimonials from happy customers are a great way to highlight your USPs. They can show potential customers that your product is worth buying.
- Use social proof. Social proof is another great way to highlight your USPs. Share positive reviews from customers on your product pages.
- Use a call to action. Do you want them to add your product to their cart? Do you want them to sign up for your email list? Make sure you have a clear call to action on your product pages.
Here are some additional things to remember when highlighting your USPs on your Shopify product pages:
- Be specific. You may be tempted to say your product is “the best,” but be specific about what makes it the best.
- Be relevant. Make sure your USPs are relevant to your target audience. What do they want from the product? What are their pain points?
- Be believable. Customers are smart and can usually tell if you’re making promises you can’t keep.
Following these tips, you can highlight your USPs on your Shopify product pages and make a strong case for why potential customers should buy from you.
7. Answer Product FAQs
Potential customers often have questions about products before they buy them. You can help them make an informed purchase decision by answering these questions.
There are a few ways to answer product FAQs on your Shopify product pages:
- Create a FAQ section. This is the most common way to answer product FAQs. Simply create a section on your product pages where you answer potential customers’ most common questions.
- Use a chatbot. You can use a chatbot to provide an engaging way for customers to get answers to their questions and help you capture questions you may have not thought of.
- Include a contact form. Make sure a contact form is easy to find on your product pages. This way, potential customers can ask you any questions they have directly.
Remember these tips when answering product FAQs:
- Be clear and concise. When you’re answering product FAQs, be clear and concise. Don’t use jargon or technical language that potential customers may not understand.
- Be accurate. Make sure your answers are accurate and to the point. Provide facts and statistics when you can.
- Be helpful. The goal of answering product FAQs is to help potential customers make an informed purchase decision.
By following these tips, you can answer product FAQs and show potential customers that you are the product expert they seek.
8. Apply Strategic Pricing
Setting the right price is crucial for the success of your Shopify store. It’s one of the most significant factors impacting your sales and profitability. By employing a strategic pricing approach, you have the power to boost your sales and maximize your profits.
Here are a few things to remember when setting prices:
- Your costs. You need to cover your costs when setting prices for your products. This includes the cost of materials, labor, and shipping.
- Your competition. You need to be competitive with your pricing. If your prices are too high, you’ll lose sales to your competitors.
- Your target market. You need to consider your target market when setting prices. What are they willing to pay for your product?
Here are a few different pricing strategies that you can use:
- Penetration pricing. This strategy is to set low prices to penetrate the market and gain market share.
- Skimming pricing. This is a strategy of setting high prices to skim the cream of the market and make a profit on early adopters.
- Price lining. This includes setting prices at certain levels, such as $9.99, $19.99, or $29.99.
- Psychological pricing. This strategy is to set prices at certain levels to influence the customer’s perception of value. Like you see on fast food menus. For example, $9.99 may seem more appealing than $10.
By using strategic pricing, you can increase your sales and profits.
Here are some additional things to remember when using strategic pricing:
- Be flexible. Keep an eye on changes in the market or your competition that may affect your pricing.
- Be patient. It may take time to see the results of your pricing strategy.
Follow these tips so that your pricing is appealing to your customers.
9. Cross-Sell and Upsell
Cross-selling and upselling are techniques that can help you increase your Shopify sales. Cross-selling is when you sell a customer additional products that complement the product they are already buying. Upselling is when you sell a customer a more expensive version of the product they are already considering.
There are a few ways to cross-sell and upsell on your Shopify store:
- Use product recommendations. Shopify has product recommendations built-in as a feature that you can use to suggest other related products.
- Offer bundles. Bundles are a great way to cross-sell multiple products at once and increase the money you make. You can create bundles of products that are frequently bought together or that complement each other.
- Offer discounts. You can offer discounts on additional products to encourage customers to buy more. For example, you could offer a 10% discount on orders over a certain amount.
- Personalize your offers. You can personalize your cross-sell and upsell offers based on the customer’s purchases or browsing history. For example, if a customer has previously purchased a coffee maker, you could offer them a discount on coffee beans.
By cross-selling and upselling, you can increase your Shopify sales and boost your profits.
Here are some additional things to remember when cross-selling and upselling:
- Be relevant. The products you cross-sell and upsell should be relevant to the customer’s interests.
- Be timely. You should cross-sell and upsell at the right time. For example, you might discount a second product when a customer adds it to their cart.
- Be respectful. Don’t be too pushy with your cross-sell and upsell offers. You don’t want to make customers feel uncomfortable.
Following these tips, you can cross-sell and upsell effectively and increase your Shopify sales.
10. Make Checkout Easy
The checkout process is the final step in the customer journey. Making the checkout process as easy will help you increase your Shopify sales and boost your profits.
You can do a few things to make the checkout process easier for customers:
- Use a one-page checkout. A one-page checkout is the simplest and easiest type of checkout. It allows customers to complete their purchases in one step.
- Minimize the number of form fields. The fewer form fields you ask customers to fill out, the easier the checkout process will be.
- Offer guest checkout. Guest checkout allows customers to checkout without creating an account. This is great for customers who are in a hurry and don’t have the time to make an account.
- Offer multiple payment methods. Offer a variety of payment methods, such as credit cards, debit cards, PayPal, and Apple Pay so customers can use what they are most comfortable with.
- Provide clear and concise instructions. Use clear and concise instructions and avoid using jargon or technical language.
- Use a secure checkout. Customers should feel confident that their personal information is safe with you.
Remember this when making the checkout process easier for customers:
- Be patient. It may take some time to optimize your checkout process. Don’t get discouraged if you don’t see results right away.
- Be flexible. Be open to making changes to improve the customer experience based on their feedback.
By following these tips, you can make the checkout process as easy and seamless as possible for customers.
11. Leverage Social Proof
People are influenced by the actions of others. Including social proof indicating that others have purchased your product can boost the likelihood that an individual will become a customer.
There are a few ways to leverage social proof on your Shopify store:
- Display customer reviews. Customer reviews are a great way to show potential customers that others are happy with your products. You can display customer reviews on your product pages, in your email marketing campaigns, and on your social media pages.
- Display trust badges. Trust badges are small icons that show potential customers that your store is secure and trustworthy. Some popular trust badges include the McAfee Secure badge and the VeriSign Secured badge.
- Use social media. This is almost a no-brainer in this day and age. Social media acts as a way to promote your products as well as receive feedback from customers.
Here are some additional things to remember when leveraging social proof:
- Be authentic. Make sure the social proof you use is authentic and genuine. Don’t try to fake it.
- Be relevant. The social proof you use should be relevant to your selling products.
- Be timely. Social proof is most effective when it is timely. For example, you might display customer reviews from recent purchases on your product pages.
By following these tips, you can use social proof to build trust and confidence with potential customers, increasing Shopify sales.
Conclusion
Following the tips in this article will improve your product pages, optimize your checkout process, and leverage social proof to build trust and confidence with potential customers. By making these changes, you will increase your Shopify sales and boost your profits. Connect with us to learn more and see how we can help with your Shopify store. 
